文章摘要

李桂华,刘静.转向:全媒体时代青少年复合阅读图景[J].中国图书馆学报,2019,45(2):72~87
转向:全媒体时代青少年复合阅读图景
Transition: Adolescents Hybrid Reading in the Omnimedia Era
投稿时间:2018-09-02  修订日期:2018-12-06
DOI:
中文关键词: 阅读推广  复合阅读  阅读行为  青少年  全媒体
英文关键词: Reading promotion  Hybrid reading  Reading behavior  Adolescent  The Omnimedia era
基金项目:本文系国家社会科学基金重点项目“全媒体环境下复合阅读行为及其阅读推广对策研究”(编号 16ATQ005)研究成果之一
作者单位E-mail
李桂华 四川大学公共管理学院 成都 610065 1147471336@qq.com,1147471336@qq.com 
刘静 武汉大学信息管理学院 湖北 武汉 430070  
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中文摘要:
      进入全媒体时代,媒体融合打通了各类场景,使得时空交叠,阅读载体、阅读渠道、阅读情境均在复合维度充分延展。复合阅读是全媒体时代背景下,个体通过选择、阅览、评价、分享等多种活动,从书面语言和其他书面符号中获得包括知识、审美、道德观念等在内的复合价值的一种社会行为,媒介复合、行为复合、价值复合是其基本特征。本研究围绕阅读前、阅读中、阅读后三阶段阅读行为对3 954位青少年展开问卷调查,发现复合阅读已成为当前青少年的主流阅读行为,从传统阅读到复合阅读的转向已成事实;通过聚类分析将青少年分为四个复合阅读程度不同的种群,并识别了四个种群的阅读模式;通过对青少年种群和阅读态度的相关性分析发现,复合阅读型青少年的阅读态度比传统阅读型青少年的阅读态度更显著积极。最后提出应重视阅读行为转向所带来的阅读情境改变,构建融合式阅读环境;细分阅读群体进行针对性阅读推广设计,以弥合阅读鸿沟;科学介入青少年阅读行为的转变过程,以引导他们积极健康的阅读行为。图5。表6。参考文献32。
英文摘要:
With the advent of Omnimedia Era, media integration has opened up various scenes, making time and space overlap. Furthermore, reading carriers, reading channels, and reading situations all have fully extended in the compositedimension. Under these conditions, hybrid reading comes into being. Hybrid reading is a social behavior in which the individual obtains complex values including knowledge, aesthetics, moral concepts, etc. from written language and other written symbols through various activities such as selection, reading, evaluation, and sharing in the context of the Omnimedia Era with the basic characteristics as media complex, behavioral compounding and value compounding. Exploring the status of hybrid reading behavior in Omnimedia Era is conducive to catching up the changing trend of reading behavior and scientifically intervening in reading activities.
This study focuses on the three phases of reading as the pre reading, reading, and post reading among 3,953 adolescents aging from 11 years old to 25 years old. Statistical analysis finds that hybrid reading has become the mainstream reading behavior of adolescents, and the shift from traditional reading to hybrid reading has become a fact. In this study, adolescents are divided into four groups with different levels of reading by cluster analysis: traditional readers, passive composite readers, standard composite readers and high integrated composite readers, who share different reading patterns. Traditional readers only pay attention to paper books without decision making before reading as well as enough activeness in the phase of extended reading behavior after reading. While passive composite readers have low acceptance of digital reading and weak interaction with the environment before reading. However, after reading, they will perform rich offline social behavior. Standard composite readers have complete reading process without obvious preference for paper books or e books, yet their social tendency and social behaviors are not very rich. By contrast, high participation in composite readers enjoy a more complete reading pattern, and their interaction between each stage and the environment is very sufficient. More than one fifth of young people have become high interactive composite readers. The study also analyzes the relationship between reading attitudes which feature as reading interest, reading frequency, reading time, finding that reading attitudes of hybrid reading adolescents are more positive than those of traditional reading adolescents.

Based on this, this study believes that reading researchers and practitioners should face the new deep reading method of hybrid reading to build a fusion reading environment based on composite dimensions for readers. Furthermore, the division also means the existence of the “reading gap” in the new era, the practice of reading promotion activities should divide the reading group and refine the design of activities to meet the reading needs of different levels and bridge the reading gap.

The existing researches is more about the reading behavior as an independent research object, especially the online reading and offline reading. This study takes “hybrid reading” as the object to develop the whole process of the new reading behavior. Furthermore, this study combines its behavioral pattern, which has certain reference significance for reading research and reading promotion activities. However, due to the research conditions, this study doesnt achieve random sampling. Additionally, it's also a temporary study of present condition. Future research can focus on the reader's transition from traditional reading to hybrid reading, the flow mechanism of resources in the hybrid reading process and so on. 5 figs. 6 tabs. 32 refs.
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