文章摘要

王世伟.论公共图书馆服务品牌[J].中国图书馆学报,2018,44(6):4~24
论公共图书馆服务品牌
On the Service Brand of Public Library
投稿时间:2018-09-03  
DOI:
中文关键词: 公共图书馆  服务品牌  阅读推广  讲座服务  中国特色公共图书馆发展道路
英文关键词: Public library  Service brand  Reading promotion  Lecture service  The development road of public libraries with Chinese characteristics
基金项目:
作者单位E-mail
王世伟 上海社会科学院信息研究所研究员 上海 200235 swwang@sass.org.cn,swwang@sass.org.cn 
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中文摘要:
      本文对改革开放以来和未来的中国公共图书馆服务品牌建设从五个方面进行较为全面的分析论述。首先是公共图书馆服务品牌的训诂文化和特点解析;其次是公共图书馆服务品牌的时代逻辑;第三是公共图书馆服务品牌的生动实践;第四是公共图书馆服务品牌的德性方法;第五是公共图书馆服务品牌的未来发展。参考文献42。
英文摘要:
Since the Reform and Opening up of China in 1978, public libraries have made great progress, including the construction of public library service brand. From five aspects, this paper makes a comprehensive analysis and exposition of the splendid and varied public library service brands in the past decades and their future development in China.
Firstly, it makes a research on the exegetical culture of Chinese and foreign words and analyzes characteristics of the service brand of public libraries. It points out that the service brand of public libraries is the added value to the service items or service institutions, which reflects the advantages, special aspects and strong areas of services and demonstrates its reputation and influences. Different from the brands in the economic field, the public library service brands are more popular brands and can be replicated and promoted to some extent in other libraries.
Secondly, it discusses the logic of the times of the public library service brand, and points out that the new era puts forward new requirements for the transformation and upgrading of the service brand, and provides new opportunities for innovation and development. It also respectively discusses the reader's logic from general demand to higher demand, the transformation logic from quantity growth to quality improvement, the development logic from independent construction to the construction of resource sharing, the innovation logic from traditional brand to Internet brand, the contemporary logic from metropolitan services to the world oriented services, and regards these logics as the necessity of cultural consciousness, cultural self confidence and culturally powerful country.
The third is the vivid practice of the service brand of public libraries. Through the service brand stories of“Wenjin Book Award”, “Library City” of Shenzhen and “Shanghai Library Lecture”, we can observe the typical cases of innovation and development of Chinese public library services in the past decades. This paper points out that the above three typical cases have condensed the brand new experience of the vigorous development of China's public libraries, displayed the vivid practice of the service brand of public libraries with Chinese characteristics, and contributed to the innovative wisdom of China's public libraries in the development of the global library cause.
The fourth is the moral method of the public library service brand. The author thinks that the public library service brand needs to integrate theory with practice, summarize the abundant practice of the service brand to the height of law cognition and theory method, focus on embodying the moral value pursuit of the essence of the service brand, and integrate the theory research and method discussion into the brilliant practice, in order to break the innovative password of service brand. This paper summarizes the theoretical method and concludes that the service brand of Chinese public libraries can be summarized with seven “degrees”: the culture of service brand height, the content of service brand depth, the talents of service brand length, the technology of service brand strength, the integration of service brand width, the coverage of service brand breadth, and the system of service brand thickness.
The fifth is the future development of the service brand of public libraries. The paper points out that there are still certain difficulties in the development of the brand construction of public libraries in China, such as the lack of top level design and academic research of service brand, the insufficiency of the quantity and quality of service brand and the imbalance of service brand development in different regions. In addition, the system structure of service brand development is not perfect, the technical innovation of service brand cannot fully adapt to the rapid development of information technology and the new and ever growing needs of readers, the international influence, dissemination and reputation of service brand development are relatively weak, and the level of service brand construction is still lagging behind the overall public library development. The paper puts forward the general idea and development road map for the future development of public library service brand and suggests to plan the expansion and promotion of service brand, promote the regional balance of service brand, grasp the development opportunity of renewing and updating information technology, enhance the international influence of service brand, and strengthen the theoretical research of service brand. 42 refs.
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