文章摘要

孙晓宁,赵宇翔,朱庆华.社会化搜索行为的结构与过程研究:基于活动理论的视角[J].中国图书馆学报,2018,44(2):27~45
社会化搜索行为的结构与过程研究:基于活动理论的视角
Refining the Structure and Process of Social Search Behavior: An Activity Theory Perspective
投稿时间:2017-11-28  修订日期:2017-12-25
DOI:
中文关键词: 社会化搜索  活动理论  信息搜索行为  用户生成内容
英文关键词: Social search  Activity theory  Information seeking behavior  User generated content
基金项目:本文系国家自然科学基金项目“协同视角下社会化搜索的形成机制及实现模式研究”(编号:71473114)的研究成果之一
作者单位E-mail
孙晓宁 山西财经大学信息管理学院 山西 太原 030006  
赵宇翔 南京理工大学经济管理学院 江苏 南京 210094  
朱庆华 南京大学信息管理学院 江苏 南京 210023 qhzhu@nju.edu.cn 
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中文摘要:
      本研究借助活动理论解析社会化搜索行为的要素、系统与层级结构,以及认知和任务执行过程。从“静态—微观”的视角来看,第一,社会化搜索行为涉及主体、客体、社群、工具、规则/规范、分工六个要素,在其交互协同的作用下,最终完成任务并生成结果;第二,每相邻的三个社会化搜索行为要素组合,又构成共享、生产、交流和协作四个子系统,各个子系统之间紧密联系;第三,社会化搜索行为自上而下可分为搜索活动、搜索行动、搜索操作三个层级,分别受到搜索动机、搜索目标和搜索情境的影响。从“动态—宏观”的视角来看,首先,社会化搜索行为的主体与客体之间存在内化和外化的认知过程;其次,社会化搜索行为可以分解为搜索前、搜索中和搜索后三个任务执行阶段。本文研究结论有助于构筑和完善社会化搜索行为的概念体系和框架,并为后期社会化搜索的实证探索提供理论依据和行动范式。图7。表3。参考文献77。
英文摘要:

    As a way of searching information in the social context, social search has the characteristics of complexity and diversity, and it shows great differences from traditional Web search. In terms of the prior studies on social search behaviors, great challenges are inevitable and further explanations are still needed both from the systematic overview and the logical construction view. Activity Theory has a rich theoretical vocabulary which is open and extensible. It can help us synthetically analyze the basic elements such as user, system as well as information, and build an integrated conceptual system or theoretical framework from the perspective of Ontology. Therefore, this paper draws on Activity Theory lens to explore the structure and process of social search behavior.

This paper reviews the research progress of social search from the perspective of information behavior, the development process of Activity Theory and its main applications in the Library and Information Science domain. Based on these factors, the paper focuses on the analysis of element, system and hierarchy structures of social search behavior, as well as its cognition and task execution processes. From a static microcosmic point of view, firstly, social search behavior involves six elements, namely subject (searcher), object (question), community, tool (search platform), rule/norm, division of labor (role). Among them, subject, object and community are core elements, while tool, rule/norm and division of labor are mediated elements. By the interaction of these elements, the social search task is finally completed and the result (answers/information/knowledge) is generated. Secondly, the combination of three adjacent elements of social search behavior constitutes four closely linked subsystems, that is to say, sharing system, production system, communication system and collaboration system. Thirdly, social search behavior can be divided into search activities, search actions and search operations via a top down approach, which is respectively influenced by search motive, search goal and search conditions. In the social search context, these six elements, four subsystems and three hierarchies are indispensable and closely linked to each other. Thus, the examination on the social search behavior structure can help us better understand the nature and mechanism of social search intuitively and clearly. At the same time, it is significant to design the platforms and tools of social search, as well as human computer interaction. From a dynamic macroscopic point of view, in the first place, there exists a cognitive process of internalization and externalization between the subject and the object of social search behavior. In the second place, social search behavior can be decomposed into three task execution phases, including pre search (identifying, considering), in search (selecting, questioning, obtaining) and post search (judging, confirming). In order to facilitate the understanding of the task execution phases, this paper selects four types of social search behavior (social Q & A, social search engine, social tagging and social media), namely Zhihu, Weibo Search, Douban, WeChat, which are widely used in the current Chinese context, and takes the search task “Please List Classic Films that Reflect World War II” as an example for the search experience and comparison.

From a theoretical perspective, this paper deeply reveals the structure and process of social search behavior, establishes main categories of social search behavior research and further expands the scope of Activity Theory in the emerging context. From a practical perspective, the findings of this paper are beneficial for improving information literacy of social search users, information value analysis of social search, and design of social search system interface and human computer interaction. 7 figs. 3 tabs. 77 refs.

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