文章摘要

黎邦群.基于搜索引擎与用户体验优化的OPAC研究[J].中国图书馆学报,2013,39(4):120~129
基于搜索引擎与用户体验优化的OPAC研究
SEO and UEO-Based OPAC Optimization
投稿时间:2013-01-05  
DOI:
中文关键词: OPAC  搜索引擎优化  用户体验优化  搜索引擎营销
英文关键词: OPAC  SEO  UEO  SEM
基金项目:
作者单位E-mail
黎邦群 惠州学院图书馆广东 惠州 516000 seek@hzu.edu.cn 
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中文摘要:
      针对当前OPAC网站缺少搜索引擎与用户体验优化而造成用户流失的现状,对OPAC优化的背景、现状与需求、搜索引擎与用户体验优化概况、用户体验与访问质量及优化策略进行研究。通过采用简短域名、提高系统访问速度、设计简洁大方的页面布局、编写简单明了的网页源代码、使用规范的Html标签、放置科学合理的
英文摘要:
To solve the poor optimization and user loss of OPAC lacking SEO and UEO, this paper studies the background, current situation, demand, survey of SEO and EUO, user experience, quality of hit and specific strategy of OPAC optimization. This paper proposes the optimization of OPAC with strategies such as setting the short domain name, improving the speed, designing the concise and easy page, writing the simple and clear code, using the normative Html tags, placing the scientific and reasonable keywords, setting up the short url as far as possible, improving the user experience, and with detailed analysis of the relation between OPAC and search engine, the active users and loss, the influence and evaluation of optimization. This paper also calls for attention to the optimization of OPAC based on SEO and UEO in order to increase the active users and realize the core value of OPAC. 3figs. 2tabs. 16refs.
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